Eventually you will begin ranking for just “Jurassic Fishing”, but you have some stiff competition, mainly from Jurassic Fishing Mountain Resort in Thailand. They likely spend $1,000s per month on digital marketing.
The more videos and pictures you post to your website, and the more backlinks you get from review sites and users, the better you will rank. This is why blogs are important. The more content you post on the website with the keywords “jurassic fishing” the more Google robots will rank your site. BUT don’t keyword stuff. Don’t just put jurassic fishing in a sentence over and over. The robots are now so sophisticated, that they read the “intent” of what you’ve written on your website. If the robots think you are “keyword stuffing” they will black list your site, and it will be very difficult to rank for a while. The artificial intelligence of Google robots are becoming exponentially smarter everyday.
EMAIL YOUR CURRENT CUSTOMERS WITH CONTEST
I’ve exported all your orders with your customer data. CLICK HERE to view and edit the spreadsheet. It’s not many people right now, but this list is like gold for your marketing efforts. Use your customer list to email first, and also find and like your customers online. Engage them on social media, ask them how they like the reel. Ask them to post pics and videos using the reel and catching fish. Pick a #hashtag and start using that. #murrayreel is good. or #jurassicfishingreel
You really should run some Facebook or Instagram contests, have other people do the marketing work. Buy a couple $100 Bass Pro Shop gift cards, and stick them in a few reels, video yourself doing this, then write up a contest and post it to your FB & Instagram. Post the video to your website. Post it to FB & instagram.
To help kickstart the contest, use Mailchimp, or since there’s not many right now, individually email to your current customers from the list above, send something like this…
SUBJECT: Exclusive Contest For Jurassic Fishing Murray Reel Owners
Thank you so much for purchasing our Murray Reel! We hope you love your Murray Reel as much as we do. As a token of our appreciation to you, we have an awesome contest we’d like you to be a part of.
Post a video on Facebook, Instagram or both using the hashtag #murrayreel or #jurassicfishingreel, tag our page https://www.facebook.com/jurassicfishingco/
, then share the video with your friends and encourage them to like it. The video with the most likes on July 31 @ midnight will win a $100 Bass Pro Shop Gift Card and a brand new Murray Reel in your choice of color. You will also be featured on our blog (if you want to be :-).
Thanks, we look forward to seeing your videos! Good luck!