Univision 19 KUVS Television Campaign

“Enroll Now, Classes Starting Soon”

Campaign Goal

To generate 10 prospective student appointments per week. Fill up classes before enrollment date ends

Strategy

Play TV spot on Univision 19 KUVS during daytime hours while teenagers, young adults and parents of those kids are watching tv

Call to Action

Enrollment date scrolls on bottom. Classes enrolling now. Hurry and book your appointment

Results

Consistently fills Spanish classes each semester with this tv campaign

Pictures from the television shoot

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