Campaign Goal

Fill their lot with prospective customers. Sell 5x additional cars per month

Strategy

Play TV spot on Univision 19 KUVS and UniMas 64 KTFK during daytime, news and primetime hours on a fixed schedule to increase frequency with audiences

Call to Action

Stop by Stockton Auto World (show great deals at end of spot)

Results

Tracking difficult due to nature of business, but sales staff did their best to find out from customers where they heard about them. Stockton Auto World pleased with results. Still running some form of this campaign

In a crowded used automobile market, Stockton Auto World needed a way to distinguish themselves from competitors and establish the values that set them apart. To accomplish this, we hunkered down, researched what made them unique, interviewed their sales and management team, talked to customers, which led to the birth of the “Get Renewed” campaign.

The Get Renewed campaign set the stage for what customers can expect from Stockton Auto World. Simple messages paired with sleek visuals and featuring the beautiful and talented Brook Taylor. The spot highlights Stockton Auto World’s dedication to helping their customers choose and finance the right car for their situation and desires.

With the largest lot in the greater Stockton area, Stockton Auto World is a used car buyers first choice for luxury vehicles, economy vehicles and everything in between.We developed the Get Renewed campaign as a way to promote their experience customers receive when buying a car from them. Walk in with poor credit, feeling low and unattractive, and they will renew you.

We may be biased, but we think Stockton Auto World is the best place to go when thinking of buying a used car, and with record sales over the last few years, it’s clear we aren’t the only ones who think so.

STORYBOARD & Pictures from the television shoot

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