Our Web Design Process For Arden Sign & Banners New Site

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We are helping Nina and Jay at Arden Sign & Banners create a new website. Their current site is very tired. The mid 2,000’s called it from a silver Delorean, and it’s ready to jump back home with Doc.

Their new web design process started last week as of  the writing of this article, and right now we are at the BIG first step;

Choosing the Main Menu for the site. The Main Menu  also makes up the majority of the Site-Map, which is a page by page hierarchy of the entire website. Figuring out the how they want the Main Menu laid out is a very important step.

To show you how we work with our clients, here’s an email I sent to Nina and Jay, describing how we created a custom process for them to provide input on the content that will be on each of their pages:

Hi Nina and Jay,

I’ve created the new folders to correspond with the revised MAIN MENU items in the Google Drive. Checkout the first 3 attached screenshots for examples how they match up.








Will you fill up each folder with the images you want us to use when building each page? And if you also provide the text that you want on each page.

I’ll come by the store tomorrow morning to discuss. 🙂

=========== END EMAIL ====================

By creating this system using a shared Google Drive, Nina, Jay and I can add images and text files to the folders for each specific page of the new site, keeping everything organized. Please remember this is just one way to do it. The point is we customize structures for our clients to make sure they are comfortable with the website design process, however much involved they want to be. We’ll continue to post updates about Arden Sign and Banners new website, and we’ll throw a launch party in another month or two!

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  • online degrees

    Howdy! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Thank you!

    • Greg

      Hey Online Degree’s – Thanks so much for the question. I did a quick SEO analysis of your site, looks like your designer did a nice job with building SEO in. See here for details. Good use of H1-H6 tags, You also have a quality SEO plugin “All-In-One-SEO”. All-in-one and Yoast SEO are the gold standard in WP SEO plugin’s.

      The most glaring thing is your site isn’t mobile friendly. The site doesn’t resize properly on a mobile phone. With your target niche being high school students, it’s likely 70% + of your traffic are viewing your site on their phone, and if the doesn’t look great, they hit the back button faster than Brittany Spears regretted dumping Justin Timberlake.

      One thing I would consider is using an analytics tool like Clicky (under $10 per month), to see what blog posts and other content are bringing in what little traffic you’re currently getting, then focus your blogging efforts are building out evergreen content in those categories.

      Hope that helps Online Degree’s, please write back with any other questions. Thanks so much!

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